About

Alice De Soer launched Rural Response in 2020 ~ since then, there's been a rapid increase in demand from rural organisations and professionals seeking her professional consultancy services and expertise. 

As a qualified rural Chartered Surveyor and agricultural valuer, Alice's main focus has been on agricultural policy and rural scheme design and implementation for over 20 years. She "survived" two Common Agricultural Policy (CAP) reforms and worked on the Agriculture Bill and post-Brexit agricultural policy, assisting DEFRA, the Rural Payments Agency and other Government bodies. 

She was awarded the CAAV National Kenneth Glenny Prize in 2015 for her committed work on behalf of land agents with the somewhat challenging introduction of the Basic Payment Scheme in England that year.

A wealth of knowledge and expertise has seen Alice deliver trusted advice and support to hundreds of rural professionals and their clients, as well as senior Government officials and delivery bodies.

Alice has spoken at numerous conferences around the country with her renowned "down to earth" approach. She has also written extensive briefing documents, translating technical and legal concepts to explain practical impacts for farms and estates, as well as drafting articles for the farming press.

Away from the office, Alice can be found in the world of equestrian dressage; training and dabbling in amateur breeding of dressage competition horses.